Archives: Projects
Your Projects
Bloobloom
CLIENT
Bloobloom
PROJECT
Brand tone of voice | Copywriting for web, journal, email, packaging + social
BRIEF
Ça alors, what chic affordable specs you have! All the better to make you look fabulous… And help people in need gain access to quality eyecare.
That’s the thinking behind Bloobloom’s designer eyewear business. For every pair of glasses they sell online and in store, they donate a pair to someone for whom clear vision is an expensive luxury.
The well-travelled French-raised founders wanted a subtle international essence to infuse their brand. Which meant I got to flex my linguistic muscles while helping them develop a voice that expresses their zeal for adventure, design and equality.
Voilà. Fresh style meets thoughtful giving.
WHAT THEY THINK
We needed to bring in a copywriter who could help us establish a unique tone of voice and deliver high-quality content for all our communication channels. Eileen did all that and much more, in a very responsive, thoughtful and creative style. Her proficiency in French and knowledge of the French culture was also a big added bonus.
Abbas Manai – Co-founder at www.bloobloom.com
Atelier Ten
CLIENT
Atelier Ten
PROJECT
Copywriting/copyediting for new website + company credentials | Copy Training
BRIEF
Atelier Ten is a multi-award-winning global environmental engineering consultancy.
A big title, deservedly so. Atelier means ‘workshop’ in French and their professional scope encompasses environmental design, lighting design and a vast array of building services. They do all these at the highest level of expertise with a green hat on and red-hot industry techniques at their fingertips.
Even fast-forward-thinking experts sometimes need a hand to share their work with us less technical mortals. I enjoy helping them do this, I learn a LOT.
Corpus Christi College
CLIENT
Corpus Christi College, University of Cambridge
PROJECT
Copywriting/copyediting for new website
BRIEF
Being some of the brightest people in the world, the folks at Cambridge are (no surprise) excellent writers. But when it came to revamping their website, they recognised their tendency towards a formal academic tone of voice might not always appeal to 17 year-old prospective students.
Working with Contra agency, my remit was to create engaging copy for a range of audiences, plus a Style Guide to help staff and academics write future edits in a similar style.
WHAT THEY THINK
“As an ancient Cambridge college, we required website text that showcases our academic community in a way that makes it appealing and accessible to undergraduate applicants from all backgrounds. As part of our relaunch we also wanted to highlight our excellent facilities for international graduate students and grow our conference business.
Eileen was able to get our message across to each of these groups in a clear and targeted way, and we’re delighted with the results.”
Michael Sutherland – Tutor for Admissions at www.corpus.cam.ac.uk
Breathe Arts Health Research
CLIENT
Breathe Arts Health Research
PROJECT
Copywriting/copyediting all content for full website redesign
BRIEF
Breathe is an unusual arts-in-health charity using magic and performing arts to help children and adults with physical and mental health conditions. Their work combines a basis in solid scientific research with fun creative approaches to therapy.
The copy needed to do something similar. To engage and explain their services to potential patients, as well as convince parents, medical professionals and health boards of the genuine expertise backing up their programmes.
WHAT THEY THINK
Eileen captured our company personality perfectly through her playful yet professional approach to writing. I would HIGHLY recommend her.
Yvonne Farquharson – Managing Director & Founder at www.breatheahr.org
Buzzacott
CLIENT
Buzzacott
PROJECT
Copywriting/copyediting for company brand refresh and new website
BRIEF
Buzzacott is a Top 25 UK accountancy and HR consultancy, known for wide-ranging specialisms and expertise.
Clients describe it as ‘the friend you take to the difficult meeting’. Unusually for its size, it’s mostly based under one roof in the City of London, allowing its staff and clients to grow close personal connections alongside business ones.
Working with agency Thirteen on a floor-to-ceiling brand refresh, I created copy for their full client range: businesses, not-for-profits and private individuals. My role was to bring the company personality firmly to the fore and show why people trust (and keep on trusting) them.
Blog Copywriting
Behold the wide plains and craggy peaks of the web! What do you see? Thousands, nay, MILLIONS of abandoned journals, blogs and Substacks. Each begun with true vigour and a genuine desire to share! Now lying dusty and unread, last entry ‘Summer 2023’…
Poor things. It takes commitment to keep up an appealing must-read newsletter, especially when you’re spinning lots of other business plates too. But they’re an ideal way to keep your site updated with the fresh content search engines love.
Let A Wee Birdie Write Your Posts
A good copywriter can craft engaging posts with blissful regularity while you get to enjoy the boost in web traffic, business profile and client interaction.
I’ll Be Honest Here
There’s something in this for me too. (It’s one of the reasons I love my job.) When I wrote for a motor brand I became a temporary expert in all things wheeled. And my unexpected familiarity with the HPI Check stopped me from buying a dud second-hand car. Hurray!
What on earth could I learn from YOU?
Brochure Copywriting
When you want to show AND tell people about You Glorious You, a professionally designed and written brochure does the heavy lifting for you.
Perhaps you’ve had a go at writing it yourself but somehow it’s not quite…there? Don’t agonise over tone of voice and messaging and punctuation. That’s my job (and it doesn’t hurt a bit).
Hire a Professional Writer to Do your Brochure Copywriting
Let me help create a valuable marketing tool that makes your business look good – and keeps on working. Because brochures have a longer shelf life than other marketing pieces, they’re worth taking time over.
Need a Hand with the Design?
I know some deliciously creative designers who are as flexible and experienced as me. I’d be glad to introduce you.
Newsletter Copywriting
A regular newsletter, journal, bulletin – whatever you choose to call it – is a fantastic way of informing and nurturing your clients. It’s a truly effective marketing tool that helps you get to know each other.
When you can be bothered to write the darn thing.
Hand Your Newsletter Copywriting Over to Me
I can find a fresh angle for your news, make your advice must-know and your special offers irresistible.
I even know which words you absolutely positively shouldn’t use in your email headlines if you want people to open them. (And the ones you should.)
All of which will have readers hot-clicking through to your online channels while you get on with all that other stuff on your list.