CLIENT
Corpus Christi College, University of Cambridge
PROJECT
Copywriting/copyediting for new website
BRIEF
Being some of the brightest people in the world, the folks at Cambridge are (no surprise) excellent writers. But when it came to revamping their website, they recognised their tendency towards a formal academic tone of voice might not always appeal to 17 year-old prospective students.
Working with Contra agency, my remit was to create engaging copy for a range of audiences, plus a Style Guide to help staff and academics write future edits in a similar style.
WHAT THEY THINK
“As an ancient Cambridge college, we required website text that showcases our academic community in a way that makes it appealing and accessible to undergraduate applicants from all backgrounds. As part of our relaunch we also wanted to highlight our excellent facilities for international graduate students and grow our conference business.
Eileen was able to get our message across to each of these groups in a clear and targeted way, and we’re delighted with the results.”
Michael Sutherland – Tutor for Admissions at www.corpus.cam.ac.uk