CLIENT
Bloobloom

PROJECT
Brand tone of voice | Copywriting for web, journal, email, packaging + social

BRIEF

Ça alors, what chic affordable specs you have! All the better to make you look fabulous… And help people in need gain access to quality eyecare.

That’s the thinking behind Bloobloom’s designer eyewear business. For every pair of glasses they sell online and in store, they donate a pair to someone for whom clear vision is an expensive luxury.

The well-travelled French-raised founders wanted a subtle international essence to infuse their brand. Which meant I got to flex my linguistic muscles while helping them develop a voice that expresses their zeal for adventure, design and equality.

Voilà. Fresh style meets thoughtful giving.

WHAT THEY THINK

We needed to bring in a copywriter who could help us establish a unique tone of voice and deliver high-quality content for all our communication channels. Eileen did all that and much more, in a very responsive, thoughtful and creative style. Her proficiency in French and knowledge of the French culture was also a big added bonus.

Abbas Manai – Co-founder at www.bloobloom.com

CLIENT

Corpus Christi College, University of Cambridge

PROJECT

Copywriting/copyediting for new website

BRIEF

Working with Contra agency, my remit was to create engaging copy for a range of audiences, plus a Style Guide to help staff and academics write future edits in a similar style.

WHAT THEY THINK

“As an ancient Cambridge college, we required website text that showcases our academic community in a way that makes it appealing and accessible to undergraduate applicants from all backgrounds. As part of our relaunch we also wanted to highlight our excellent facilities for international graduate students and grow our conference business.

Eileen was able to get our message across to each of these groups in a clear and targeted way, and we’re delighted with the results.”
Michael Sutherland – Tutor for Admissions at www.corpus.cam.ac.uk

CLIENT

Breathe Arts Health Research

PROJECT

Copywriting/copyediting all content for full website redesign

BRIEF

Breathe is an unusual arts-in-health charity using magic and performing arts to help children and adults with physical and mental health conditions. Their work combines a basis in solid scientific research with fun creative approaches to therapy.

The copy needed to do something similar. To engage and explain their services to potential patients, as well as convince parents, medical professionals and health boards of the genuine expertise backing up their programmes.

WHAT THEY THINK

Eileen captured our company personality perfectly through her playful yet professional approach to writing. I would HIGHLY recommend her.
Yvonne Farquharson – Managing Director & Founder at www.breatheahr.org

CLIENT

Buzzacott

PROJECT

Copywriting/copyediting for company brand refresh and new website

BRIEF

Buzzacott is a Top 25 UK accountancy and HR consultancy, known for wide-ranging specialisms and expertise.

Clients describe it as ‘the friend you take to the difficult meeting’. Unusually for its size, it’s mostly based under one roof in the City of London, allowing its staff and clients to grow close personal connections alongside business ones.

Working with agency Thirteen on a floor-to-ceiling brand refresh, I created copy for their full client range: businesses, not-for-profits and private individuals. My role was to bring the company personality firmly to the fore and show why people trust (and keep on trusting) them.

Buzzacott | About Us | Trainee Recruitment | Tax Planning

CLIENT

Craft Design House

PROJECT

Copywriting for retail website

BRIEF

This gorgeous Scotland-based online craft and design marketplace allows global buyers to find, buy and commission original pieces directly from the creators who make them. I created most of the written content for the launch, including feature articles for CDH Journal.

WHAT THEY THINK

Developing and nurturing our tone of voice was critical to our success. Eileen’s ability to understand and relate this to our creative business – as well as our target audiences – made her the only choice for us. She’s given us a warmth of language that encourages our audience to join the conversation, engage and follow.
Gillian Scott – Founder & Creative Director at www.craftdesignhouse.com