NEED WORDS?

I've got words.
THEY'RE HERE

A WEE BIRDIE is a one-woman show by EILEEN MacCALLUM
- I’m all about clear creative copywriting
for
brands big and small.

Work


Bloobloom

Copy - Retail

CLIENT
Bloobloom

PROJECT
Brand tone of voice | Copywriting for web, journal, email, packaging + social

BRIEF

Ça alors, what chic affordable specs you have! All the better to make you look fabulous… And help people in need gain access to quality eyecare.

That’s the thinking behind Bloobloom’s designer eyewear business. For every pair of glasses they sell online and in store, they donate a pair to someone for whom clear vision is an expensive luxury.

The well-travelled French-raised founders wanted a subtle international essence to infuse their brand. Which meant I got to flex my linguistic muscles while helping them develop a voice that expresses their zeal for adventure, design and equality.

Voilà. Fresh style meets thoughtful giving.

WHAT THEY THINK

We needed to bring in a copywriter who could help us establish a unique tone of voice and deliver high-quality content for all our communication channels. Eileen did all that and much more, in a very responsive, thoughtful and creative style. Her proficiency in French and knowledge of the French culture was also a big added bonus.

Abbas Manai – Co-founder at www.bloobloom.com

Atelier Ten

Copy + Training

CLIENT

Atelier Ten

PROJECT

Copywriting/copyediting for new website + company credentials | Copy Training

BRIEF

Atelier Ten is a multi-award-winning global environmental engineering consultancy.

A big title, deservedly so. Atelier means ‘workshop’ in French and their professional scope encompasses environmental design, lighting design and a vast array of building services. They do all these at the highest level of expertise with a green hat on and red-hot industry techniques at their fingertips.

 But fast-forward-thinking experts sometimes need a hand to share their work with us less technical mortals. I enjoy helping them do this, I learn a LOT.

atelierten.com | About us | Think | Environmental Design

WHAT THEY THINK
Thank you for the workshop! We’ve already applied some of your tips… Staff from the US emailed to say they found it really useful.
Kate Carpenter, Group Head of Brand | www.atelierten.com

Corpus Christi College

Web Copy - Education

CLIENT

Corpus Christi College, University of Cambridge

PROJECT

Copywriting/copyediting for new website

BRIEF

Being some of the brightest people in the world, the folks at Cambridge are (no surprise) excellent writers. But when it came to revamping their website, they recognised their tendency towards a formal academic tone of voice might not always appeal to 17 year-old prospective students.

Working with Contra agency, my remit was to create engaging copy for a range of audiences, plus a Style Guide to help staff and academics write future edits in a similar style.

WHAT THEY THINK

“As an ancient Cambridge college, we required website text that showcases our academic community in a way that makes it appealing and accessible to undergraduate applicants from all backgrounds. As part of our relaunch we also wanted to highlight our excellent facilities for international graduate students and grow our conference business.

Eileen was able to get our message across to each of these groups in a clear and targeted way, and we’re delighted with the results.”
Michael Sutherland – Tutor for Admissions at www.corpus.cam.ac.uk

Breathe Arts Health Research

Web Copy - Charity

CLIENT

Breathe Arts Health Research

PROJECT

Copywriting/copyediting all content for full website redesign

BRIEF

Breathe is an unusual arts-in-health charity using magic and performing arts to help children and adults with physical and mental health conditions. Their work combines a basis in solid scientific research with fun creative approaches to therapy.

The copy needed to do something similar. To engage and explain their services to potential patients, as well as convince parents, medical professionals and health boards of the genuine expertise backing up their programmes.

WHAT THEY THINK

Eileen captured our company personality perfectly through her playful yet professional approach to writing. I would HIGHLY recommend her.
Yvonne Farquharson – Managing Director & Founder at www.breatheahr.org

Buzzacott

Copy - Web & Rebrand

CLIENT

Buzzacott

PROJECT

Copywriting/copyediting for company brand refresh and new website

BRIEF

Buzzacott is a Top 25 UK accountancy and HR consultancy, known for wide-ranging specialisms and expertise.

Clients describe it as ‘the friend you take to the difficult meeting’. Unusually for its size, it’s mostly based under one roof in the City of London, allowing its staff and clients to grow close personal connections alongside business ones.

Working with agency Thirteen on a floor-to-ceiling brand refresh, I created copy for their full client range: businesses, not-for-profits and private individuals. My role was to bring the company personality firmly to the fore and show why people trust (and keep on trusting) them.

Buzzacott | About Us | Trainee Recruitment | Tax Planning

Craft Design House

Web Copy - Retail

CLIENT

Craft Design House

PROJECT

Copywriting for retail website

BRIEF

This gorgeous Scotland-based online craft and design marketplace allows global buyers to find, buy and commission original pieces directly from the creators who make them. I created most of the written content for the launch, including feature articles for CDH Journal.

WHAT THEY THINK

Developing and nurturing our tone of voice was critical to our success. Eileen’s ability to understand and relate this to our creative business – as well as our target audiences – made her the only choice for us. She’s given us a warmth of language that encourages our audience to join the conversation, engage and follow.
Gillian Scott – Founder & Creative Director at www.craftdesignhouse.com

Sound GOOD so far?
Let's talk about You!

Get in touch

Services


Website Copywriting

Your online voice


Hook online readers with compelling content

READ MORE

Newsletter Copywriting

Share the word


Show clients the love with a regular newsletter

READ MORE

Blog Copywriting

Keep ‘em keen


Blogs bring people to you. Breathe new life into yours.

READ MORE

SEO Copywriting

Help them find you


Rich readable content makes your site easy to find and a joy to visit

READ MORE

Brochure Copywriting

Show and tell


People hang on to good brochures, so make every page count

READ MORE

Process


1. Connect

It all starts with a chat about your project and how we can make it a success. So let's meet.

2. PROPOSAL

Once I have an idea what you’re looking for, I send a written proposal with an estimate for the work. I can work in-house or remotely.

3. QUESTION TIME

Our first chat only gives me an outline, then I ask all kinds of questions. When I understand your business and project aims, I put our agreement in writing.

4. WRITE

I polish my keyboard, inhale your source materials, do research if required and write a first draft.

5. VOILÀ!

We discuss tweaks, I get typing again and after a couple of drafts you have what you need.

Clients


I can help you charm the right people with professional copywriting for all your marketing tools. In print and online. From scratch to light edits to complete revamps. For websites, features, ads, scripts, articles, brochures, presentations and more.

Don’t hesitate to get in touch if you want your ideas to bounce off the page. Look who already has.

About


header-about

The wee birdie is me, Eileen MacCallum. I’m a copywriter working in London and beyond, but I'm originally from Scotland where everyone says ‘wee’.

I don't take semi-colons too seriously, find editing soothing and I read a lot of other people’s writing in the hope it’ll make mine better. I’m also a fluent French speaker with a degree in languages. Handy, because I like knowing how words work.

I spent years working in marketing for global and small companies, writing about everything from computer software to retail design to theatre. Which means I understand how businesses talk to their clients and each other.



  • A joy to invite to our internal brainstorms, Eileen quickly navigates challenges, helping us keep strong focus on the end goal…  No ordinary copywriter.

    Neil Dillon – Marketing Director at londoncityairport.com

  • Eileen is a fantastic copywriter and let’s be honest, good copywriters are like gold dust.

    Paul Mellor – MD at mellorandsmith.com (Ad Agency)

  • With a diverse client list, we require a copywriter with flexibility and skill. Eileen always delivers with exceptional quality. I won’t recommend her or she’ll get too busy and I can’t live without her!

    Pip Kenny – Group Creative Director at cigroup.co.uk (Creative & Strategic Agency Network)

  • Eileen rocks! She took time to understand our business, our clients and who we are… it felt like she was an extension of our team. She perfectly captured our personality and translated it into our tone of voice.

    Lindsey Whitehouse – MD at integrity-events.com (Event Management)

  • Eileen is very professional, prompt and does great work. Most importantly, our clients are impressed with her copy – and some of them are very, very demanding.

    Roberto Ciarleglio – Co-founder & MD at contra.agency (Digital Agency)

  • Exceptional work!

    Abbas Manai – Co-founder at bloobloom.com (Designer Eyewear)

  • One of the most talented copywriters I’ve ever worked with. Eileen’s quick to grasp the concept, highly empathetic towards our needs and always produces copy that works.

    Jane Michell – Founder at janeplan.com (Diet Delivery Service)

  • Eileen has been a genuine pleasure to work with. She has captured our company personality perfectly through her playful yet professional approach to writing.

    Yvonne Farquharson – Managing Director at www.breatheahr.org (Arts-in-health Charity)

  • Eileen has written, edited and generated ideas for me and is a pleasure to work with. She has mastery, plus inspiration and flair to go with it – I wouldn’t hesitate to recommend her.

    Helen Sanderson – Founder at www.helensanderson.com (Interior Design)

  • Eileen came highly recommended from a contact and didn’t disappoint. The whole process was extremely smooth and we are highly impressed with the end result!

    Derek Jacobson – Managing Director at www.westminstergroup.com (Private Equity & Real Estate)

Contact


    TALK TO THE BIRDIE

    Need a copywriter for your project or just want to discuss ideas? Give me a call, drop me an email or fill out the form and let’s talk.

    Contact details
    Eileen MacCallum
    [email protected]
    07903 932849