Archives: Projects

If you’re still a bit hazy on SEO, it stands for Search Engine Optimisation. Basically, it’s a way of making sure search engines like Google understand what your web pages are about and rank them more highly.

This is where SEO copywriting can help.

The more you share quality online written content – incorporating well-chosen keywords – the more those search engine ‘bots like you.

Long gone are the days of clunky text so keyword-crammed that it hurt to read. Let me help you create engaging optimised content that makes visitors happy to hang around, and come back again.

So don’t panic if you don’t know your anchor text from your meta descriptions. Now you know an SEO copywriter who does.

GET IN TOUCH

If your website is your shop window, the words on it are a vital part of your stock. (Go with me here.) You don’t want to showcase dated frocks on wonky mannequins, do you?

And it can’t just look pretty, it has to work hard. You need to get the benefits of your service over quickly in compelling, easy-to-scan text.

Because online readers are fickle. You only have a few seconds to convince them you’re worth their time. Still reading?

Web Copy is Really Different from Copy for Print

What works on the page won’t work for your online readers. Whether you’re connecting with other businesses or speaking directly to customers, good web copy tells them you understand their needs and the challenges they face.

You want benefit-led web copy with minimal jargon, snappy sentences and concise paragraphs, in the right tone for your target audience.

Most importantly, interesting copy. The kind that people actually read.

GET IN TOUCH