Brand tone of voice | Copywriting for web, journal, email, packaging + social


Ça alors, what chic affordable specs you have! All the better to make you look fabulous… And help people in need gain access to quality eyecare.

That’s the thinking behind Bloobloom’s designer eyewear business. For every pair of glasses they sell online and in store, they donate a pair to someone for whom clear vision is an expensive luxury.

The well-travelled French-raised founders wanted a subtle international essence to infuse their brand. Which meant I got to flex my linguistic muscles while helping them develop a voice that expresses their zeal for adventure, design and equality.

Voilà. Fresh style meets thoughtful giving.


We needed to bring in a copywriter who could help us establish a unique tone of voice and deliver high-quality content for all our communication channels. Eileen did all that and much more, in a very responsive, thoughtful and creative style. Her proficiency in French and knowledge of the French culture was also a big added bonus.

Abbas Manai – Co-founder at